THE FOUNDER
Carole Dewerre
Developing a line of eco-friendly and affordable cosmetic products was always on her mind. So she started working on her project after work and on weekends and was able to use all the experience gained in the family business and through various training courses to see her project of founding her own company — Cocooning Love —, come to life.
Cocooning Love
is above all the wish to offer healthy and efficient products while emphasizing the importance of taking time for oneself and loving oneself.
It is not only cosmetics but an experience that offers a cocooning moment thanks to beautiful products with gourmand and delicate scents and textures.
The success of Cocooning Love can be explained above all by Carole's vision of creating a cosmetics brand that resembles her and that every consumer can identify with.
2016
THE BEGINNINGS
It all began in 2016, the first productions were made in Carole's apartment. Then for lack of space, she transferred her production to the garage and basement of her father. In January 2019, she took the big leap and quit her job to devote herself full time to the company, which was growing rapidly, and at the same time rented her first commercial space in Montreal.
" My great-grandmother used to buy rose water for my mother. It is a product that has marked me and that I wanted to promote. Rose water was one of the products that launched Cocooning Love. "
2019
WORKSHOP-STORE
With the brand’s growing popularity and a desire to increase production capacity, Cocooning Love moved to a new location in 2019. This is how the flagship store appeared in Montréal’s Rosemont neighbourhood. We set up a warm and friendly showroom to welcome our customers.
2021
TO DATE
Cocooning Love products are now sold in more than 200 outlets in Quebec with about 50 different products in the line. Having always had an entrepreneurial spirit, Carole did not stop there and today, she is proud to have an in-house laboratory since January 2022 where her formulas and productions are created, elaborated and produced with care by her chemist and her team.
This desire to grow is accompanied by the desire to increase customer loyalty by making them aware of our ecological footprint, whether it be through our cardboard packaging or the rigorous selection of our ingredients. Indeed, Cocooning Love wants to be involved in our daily lives through its eco-responsible and societal values by helping animal and human welfare, from helping a shelter to skin care in all simplicity.
2022
THE YEAR OF CHANGE FOR COCOONING LOVE! ✨
After opening our own formulation lab in January, recruiting a whole team and appearing on the TV show l'oeil du dragon in May, we launched our new brand image! New logo, new packaging! After 7 beautiful years, we wanted a fresh and clean look, with pastel colors while remaining minimalist. A reworked logo to go to the essential. A sleeker, more readable style that we can play with in terms of placement and color.
We have also added 2 icons:
- The flower for naturalness
- The heart for self love and cocooning moments
As well as a simplified version with the initials and icons of the brand. Our objective is to conquer new markets in the months/years to come and it seemed necessary to evolve the brand's style as it grows